Hi,

I’m Jade

I asked a friend to describe me in one sentence and he said that he'd have a better chance trying to capture a unicorn. So, I guess that means I'm complex -- like most creatives. 

My career has been centered around celebrating culture—from working behind the scenes at music festivals to securing Fortune 500 partnerships to managing an all-women DJ collective. I understand that meaningful brand work requires genuine embedding within creative ecosystems, not just marketing to them.

What Drives My Work

I believe the most powerful marketing happens when brands become true contributors to creative communities rather than extractors from them. Whether I'm curating an intimate artist showcase, negotiating a partnership, or designing an apparel collection, I approach every project with the same commitment: authenticity, community impact, and measurable results.

My work has been featured in outlets such as the Atlanta Journal-Constitution and CNN, highlighting my passion and impact on the industry. Outside of my professional life, I enjoy hikes around Georgia and taking in Atlanta’s vibrant culture with my beloved Cocker Spaniel, Oliver.

Awards & Recognition

  • Telly Award, Bronze Winner - Long Form Documentary (2024)

  • Atlanta Marketing Association AMY Award Finalist (2023)

  • Core77 Design for Social Impact Award (2022)

  • 4A'S Institute for Advanced Advertising Studies - First Place in Collaborative Pitch Competition (2015)

Jade Carter has got to be one of the most impactful leaders in the DI&B space, the work she’s doing with The Gathering Spot is not only changing the way professionals of color get stuff done, but also changing the way we come together to build.
— Andréa Hudson, Head of Aud Dev & Distro, HubSpot Media

Want to learn more?