THE GATHERING SPOT

Head of Partnerships & Marketing | March 2021- Present

• Spearheaded and developed the partnerships department by identifying strategic collaborators and building a portfolio of clients

• Lead partnership development, negotiation, and collaboration management resulting in substantial client retention annually

• Strategically plan and manage collaborative activations including budget oversight and logistics

• Notable clients include: SheaMoisture, Delta Air Lines, The Coca-Cola Company, Amazon, Hulu, and Diageo

Marketing Director | October 2019 - March 2021

• Developed and executed marketing strategies for brand enhancement, revenue growth, membership acquisition, and retention strategies, resulting in a 1600% increase in social audience

• Led the creative team and contractors to produce graphic assets and communication materials across all departments, improving cross-departmental collaboration

• Managed national department budget and made data-driven decisions based on ad performance, club visits, and sales

Brand Engagement Manager | October 2017 - October 2019

• Developed and maintained brand identity, managed communications, and coordinated events

• Curated and executed 20+ monthly programs for the membership community

• Fostered member engagement and satisfaction while maintaining budgets

A3C FESTIVAL & CONFERENCE

Creative Director | January 2016 - October 2017

• Developed and executed creative vision and artistic direction for the annual festival

• Managed marketing team and freelance designers

• Planned and executed social media strategies including social collaborations with content creators which resulted in a 400% increase in engagement

• Led and creative graphic assets for marketing materials, campaigns, and branded properties

• Collaborated with the partnership team to fulfill client obligations

Digital Marketing Director | March 2015 - January 2016

• Developed and executed digital marketing strategies for annual festival

• Managed social media, content creation, paid advertising, email marketing, and partnerships

• Negotiated and managed partnerships with relevant brands and organizations to leverage their audiences and marketing channels to drive buzz

• Produced activations leading to the festival to increase awareness, engagement, and ticket sales

THOR EQUITIES

Marketing Assistant | November 2013 - March 2015

• Planned and produced 30-40 in-mall events throughout the year

• Distributed marketing collateral to tenants

• Managed social media accounts and generated mall traffic reports