The Connection 2.0
2023 AMY Awards Finalist - Atlanta Marketing Association
Served as the Creative Strategist behind a bespoke travel experience for 300+ members of The Gathering Spot in partnership with Delta Air Lines, The Coca-Cola Company, & Grey Goose. This coast-to-coast experience featured a weekend-long itinerary designed to celebrate community and The Gathering Spots’s expansion to the West Coast.
Role
Creative Strategy + Design
Clients
Delta Air Lines, The Coca-Cola Company & Grey Goose
The Vision
Transport members from Atlanta to our new Los Angeles location through a fully customized travel experience that celebrated both cities' creative cultures while showcasing premium brand partnerships.
The Execution
In partnership with Delta Air Lines, The Coca-Cola Company, and Grey Goose, I designed a multi-touchpoint experience throughout the entire weekend.
The Impact
Deepened member relationships, strengthened Fortune 500 partnerships through seamless brand integration, and created shareable moments that extended campaign reach beyond attendees.
Experiential Touchpoints
Airport welcome reception with a performance by Grammy-winning artist Trey Daniels
Branded headrests & giftbags on the flight
Curated in-flight menu featuring Black-owned brands and cocktails from Grey Goose
Custom activity schedule, passports, and boarding passes
A hotel lobby takeover including a digital photo gallery, vinyl-wrapped elevators, a “Member” couch photo opp, custom coffee cups, and more
Connection Gala featuring a performance by DVSN
Team Credits
Creative Strategy: Jade Carter
Creative Director: Olivia Burns
Marketing Director: Natacha McCleod
Copywriters: Shawn Gatlin, Kalen Green
Social Media Strategist: Courtney Chinn
Photographer: John Walder
Videographer: Carlton Adams