The Rap Quotes A3c

In partnership with artist Jay Shells (creator of The Rap Quotes project), we transformed Atlanta into an interactive scavenger hunt celebrating the city's hip-hop legacy. We installed 25+ street signs featuring iconic rap lyrics from Atlanta artists like OutKast, Jeezy, T.I., and Ludacris at the exact locations mentioned in their songs.

Collaborators
Jason “Jay Shells” Shelowitz

Aymann Ismali

Role
Digital Marketing Manager

The Strategy

Guerrilla Marketing with Community Engagement

We designed a multi-layered activation that combined public art, social media, and experiential marketing:

  • Instagram Scavenger Hunt: Find the signs across Atlanta and post photos with #TheRapQuotesA3C

  • Tiered Rewards:

    • 1 sign = 50% off A3C festival pass

    • 3 signs = FREE all-access pass

  • Community Discovery: Signs placed in neighborhoods significant to Atlanta's hip-hop story, encouraging exploration beyond tourist areas

  • Organic Content Generation: Fans created hundreds of posts celebrating their city's culture

  • Media Amplification: Coverage in The Atlanta Journal-Constitution, Creative Loafing, Ambrosia for Heads, and national hip-hop publications

Projects