I'm a marketing and brand strategist with over a decade of experience connecting brands to creative communities through experiential events, artist partnerships, and culturally-driven campaigns.
Purpose-Driven Collaboration
With a passion for innovative thinking and a deep understanding of community building, I specialize in delivering experiential activations, authentic partnerships, and campaigns that drive both community impact and measurable results.
Community-Driven - Embedded in creative ecosystems through hands-on involvement in music, design, and cultural initiatives
Artist & Influencer Relations - Proven track record building authentic partnerships with creatives and cultural leaders
Strategic & Measurable - Balancing creative vision with data-driven decision making and clear ROI
My Approach
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Cross-Functional Team Leader
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Award-Winning Projects
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10+ Years of Design Experience
Across web, mobile, print, & experiential
Featured Projects
The Connection 2.0: Coast to Coast Experience
A signature experience, The Connection 2.0 transported members of The Gathering Spot from Atlanta to Los Angeles through a completely customized experience in partnership with Delta Air Lines, The Coca-Cola Company, and Grey Goose.
The Gathering Spot:
From Idea to Impact
Telly Award-winning documentary that tells the story of The Gathering Spot and its growth from a visionary idea into a vibrant community hub.
The Rap Quotes A3c
Guerrilla marketing campaign celebrating Atlanta's hip-hop heritage through artist collaboration and community engagement. 25+ signs installed, hundreds of user-generated posts, national media coverage.